My grandfather’s name was Manuel Guerrero, therefore, my second last name means WARRIOR in English. He embodied his last name, and that made many admire him to the point that it was contagious. I was talking about this at the Women Warriors show where I was interviewed last Wednesday about Balancing Your Passions. This is …
As a digital content strategist and trainer, I often teach my clients how to maximize their results by writing with 5 audiences in mind: prospective customers existing customers search engines ideal partners (brands, JV or affiliates, sponsors) the media I consider the media one of your key audiences. It’s not enough to write for Google …
On October 10th, 2013, my friend and mentor Jay Conrad Levinson, Father of Guerrilla Marketing, left the physical world at the young age of 80. I know I’m posting late, and I seldom get blogger’s block, but when it comes to someone like Jay, words do a poor job of describing the magnitude of my …
September 11 is a day when people in the United States remember the fall of the Twin Towers and the sad loss of many citizens at Ground Zero. 12 years after this tragic event, people use social media to post where they were the moment they found out. At that time, I had a corporate …
It always amuses me that whenever I include a Privacy Policy or Privacy Statement page on a website strategy report, most of my clients usually wonder why on earth they would need one; and that’s why on this post, I will address exactly how to write a privacy policy page and why you need one, …
I teach a Publicity Masterclass as part of one of the modules of my Digital Entrepreneur Blueprint training program, where we cover press releases. I decided to focus on writing a press release to launch a book today because I’m currently working with a client to launch her bestseller campaign and we are putting all the …
For some reason, in today’s day and age women are not encouraged to be BFFs: breast friends forever – as a matter of fact, we have a battle of the breasts going on! First and foremost, I’ll pick a side: I love breastfeeding! It was indeed a magical experience that came really naturally to me, …
Late last week, after our morning scripture study, I was discussing “the sickness of popularity” with my daughters. That’s what I call the “need” to be popular, to gain validation, or to fit into a group or category. Although I know that, according to Maslow, a “sense of belonging” is a major human need in …
Public Speaking is one of the most effective ways to position yourself as an expert and thought leader in your industry and an efficient way to help others and move them to action. Being a public speaker can become a profitable aspect of your business as a mompreneur, as well, which is why I focus …
You know what hobbies, interests, people and activities brighten your days when you have them and make life a bit gloomy when you don’t, yet maybe you’re still on your way to find your passion, wondering “what am I REALLY passionate about?” I wondered that so much that I started a quest to find that …