63 Ways To Package Your Knowledge, Your Experience, And Your Expertise

Most entrepreneurs start a business because they get tired of trading hours for dollars.

When I quit 9-to-5 ten years ago to start working from home, what I longed for was the freedom to “BE THERE” to influence my children, impact other people with my skills, and generate the income that could afford us a comfortable life.

Soon after I became a mom entrepreneur, I found out that, if you’re not careful, you can end up in the same trap you tried to escape, because as a solopreneur, you become the “Jane of all trades” and the “chief of everything.”

I started working excessively because the demand was high and my fees were low.

By charging based on “how long” it took me to build my clients’ websites, design their logos, or to consult on their web strategy, I put a ceiling on how much I could earn, and worse, on how many people I could serve.

Packaging was the answer. Not packaging in the sense of boxing, wrapping, and putting a bow on my skills, but in taking what I knew and grouping that information together to offer value for the people I wanted to help.

If you are tired of trading time for money, and you desire to get paid what you’re worth, then you must package your knowledge, your experience, and your expertise. In other words, you must package your content.

Packaging helps you organize your content and clarify your message

Packaging helps you attract the clients you truly want to serve

Packaging helps free up your time and energy to create more and focus on what matters to you

Packaging helps you deliver more value to your clients and at a deeper level

Packaging helps you position yourself as an expert and make more money while investing less time

Content can be profitable for you, and transformational for your audience.

If you want to change lives, share your voice, make a bigger impact in others’ lives, and make a difference using your God-given gifts, you can deliver valuable content in the form of services, products, or subscriptions.

Today, there are so many options and so many ways available for you to leverage your time, expertise, and experience, so you can choose a career path that is aligned with your top passions.

I put together a list of different types of premium content and informational products that your audience could be willing to pay for and that you could create and offer with little to no cost (coming from a true guerrilla marketer).

1. online video modules
2. digital audio programs
3. e-books
4. white papers
5. thumb drives (flash drives, USB drives – whatever you want to call them!)
6. downloadable guides (or mini-guides)
7. gift items (mug, t-shirt, hat, apron, etc.)
8. live events/experiences
9. keynote speeches
10. e-mail e-course
11. live online courses
12. tutorials/ how to programs
13. certification programs (live or online)
14. live webcasts
15. members-only sections or premium content
16. online membership or continuity program
17. podcasts
18. online magazines
19. mobile apps
20. print books
21. audio CDs
22. MP3 downloads / online audio
23. live webinars
24. recorded webinars
25. How To program or system
26. telesummit audios and transcripts
27. DVD training set / program
28. teleseminar series
29. yearlong mastermind programs
30. online blog posts
31. templates, forms
32. private forum
33. franchising
34. mentoring program
35. home study system (manual with binder, CD’s or DVD’s, and worksheets)
36. consulting services
37. live seminar
38. live workshop
39. licensing
40. one-on-one coaching programs
41. special reports
42. contract service
43. livestream of event
44. selling from the stage
45. retreat
46. VIP day / group VIP day
47. calendar
48. college course
49. DVD recordings of live event (workshop-in-a-box)
50. professional association
51. appointment book
52. affiliate commissions
53. paid speaking
54. multi-day workshop
55. train the trainer program
56. game
57. multi-speaker event
58. sponsored content
59. event sponsorships
60. break-out session
61. telephone bootcamp / teleconference
62. live group sessions
63. done for you service

That’s all I could think of right now, but I promise you, there are more ways to package your knowledge, your experience, and your expertise. I’ve personally put many of
these business models to the test, and they certainly worked for me and my family, providing leveraged income and more time freedom.

I started out teaching web design and social media classes, then putting together small workshops, and writing tutorials, and then started moving up to writing books, courses, and so forth. This strategy alone added several zeroes to my bottom line, plus, it allowed me to create a business around my lifestyle and evolve as my needs, desires, and priorities evolve. Even though I still get to play with code and design, my earnings are not tied to the number of websites I design a month, and I have found tapped into channels to deliver my gifts in ways that are more meaningful and fulfilling to me.

What if you could find that for yourself? You can. It is possible for you as much as everyone else.

You have a life story to tell, real-life lessons to teach, and a message to share in the world, and you can get paid to coach, train, and teach others. I’m sure you already are giving valuable advice, so you can easily create multiple streams of income, even passive income, by taking what you know, the lessons of what you’ve experienced, and what people pick your brain about, and packaging it in an attractive way that showcases the value that it will bring to the people you want to help.

Have you packaged your message? Tell me in which ways you’ve packaged or plan to package your content. I have done everything but #7, #18, #20, #49-53, #33, and #39 – how about you?

If you need support creating these, I would love to partner with you to be your success guide.

Here’s to more income, impact, influence… and time freedom!

Founder of the Positive MOM® and creator of the S.T.O.R.Y. System: a blueprint to craft and share powerful stories that will transform your results and help others do the same. Dr. Elayna Fernández is a single mom of 4, an award-winning Storyteller, Story Strategist, and Student of Pain. She’s a bestselling author, internationally acclaimed keynote speaker, and 5x TEDx speaker. She has spoken at the United Nations, received the President’s Volunteer Lifetime Achievement Award, and was selected as one of the Top Impactful Leaders and a Woman of Influence by SUCCESS Magazine. Connect with Elayna at thepositivemom.com/ef and follow @thepositivemom. To receive a gift from Elayna, click HERE.

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