The 200 Guerrilla Marketing Weapons For Your Business Success

Guerrilla Marketing is the art of achieving conventional marketing goals in unconventional ways, with ZERO or very little money invested. That’s my type of marketing.

When I started my business, I had ZERO money to invest. As a matter of fact, saying I had a negative amount would be more accurate. I was a single mom and worked a lot of hours on top of caring for two toddlers full time.

It’s been 10 years, and while many things have changed, I’m still a momPRAYneur and I still go back to my 200 Guerrilla Marketing Weapons list to market my business. There are so many new tools available today, but sometimes it really helps to go back to the basics!

The original list of the 200 Guerrilla Marketing Weapons is a reference of the many ways you can market your business for little or no money. The brilliant Jay Conrad Levinson, my mentor and friend, used to teach these at his 3-day intensive workshops, where I had the privilege to teach right along him, after I became a Certified Guerrilla Marketing Master Trainer.

Some of the Guerrilla Marketing Weapons apply and some won’t, but you’ll get lots of ideas, and with today’s technology, these are easier to tackle than ever. Oh, and some may sound obsolete, but may surprise you!

Mini Media Guerrilla Marketing Weapons

The first category is mini-media – very traditional and some still very effective.

1.   Marketing plan
2.   Marketing calendar
3.   Identity
4.   Business cards
5.   Stationery
6.   Personal letters
7.  Telephone marketing
8.  Toll-free number
9. Vanity phone number
10. Yellow pages / directories
11. Postcards
12. Postcard decks
13. Classified ads
14. Per order and per inquiry advertising
15. Free ads in shoppers
16. Circulars and fliers
17. Community bulletin boards
18. Movie ads
19. Outside signs
20. Street banners
21. Window display
22. Inside signs
23. Posters
24. Canvassing
25. Door hangers
26. Elevator pitch
27. Value story
28. Backend sales
29. Letters of recommendation
30. Attendance at trade shows

Maxi-Media Guerrilla Marketing Weapons

Maxi-media is costly traditional media and you can find creative ways to take advantage of its effectiveness without breaking the bank.

1. Advertising
2. Direct mail
3. Newspaper ads
4. Radio spots
5. Magazine ads
6. Billboards
7. Television commercials

E-Media Guerrilla Marketing Weapons

Guerrilla Marketing dates back to 1984, so many of the e-media weapons were added on as they came along. I’m sure you can think of some more – so please feel free to chime in!

1.     Computer
2.     Printer or fax machine
3.     Chat rooms
4.     Forums
5.     Internet bulletin boards
6.     List building
7.     Personalized email
8.     Email signature
9.     Autoresponders
10.     Bulk email
11.     Audio and video postcards
12.     Domain name
13.     Website
14.     Landing page
15.     Merchant account
16.     Shopping cart
17.     Auto-responders
18.     Search engine ranking
19.     Electronic brochures
20.     RSS feeds
21.     Blog posts
22.     Podcasting
23.     Own ezine
24.     Ads in other ezines
25.     Ebooks
26.     Provide content
27.  Produce webinars
28.  Joint ventures
29.  Word-of-mouse
30.  Viral marketing
31.  Ebay and auction sites
32.  Click analyzers
33.  Pay-per-click ads
34.  Search engine keywords
35.  Google adwords
36.  Sponsored links
37.  Reciprocal link exchanges
38.  Banner
39.  Web conversion rate

Info-Media Guerrilla Marketing Weapons

Some of the information-only media are old. Some are new. All are capable of turning a business around.

1.  Knowledge of your market
2.   Research studies
3.  Specific customer data
4.  Case studies
5.  Sharing
6.  Brochures
7.  Catalogs
8.  Webinars
9.  Public service announcements
10.  Publish a newsletter
11.  Speeches
12.  Free consultations
13.  Free demonstrations
14.  Free seminars
15.  Articles
16.  Columns
17.  Author a book
18.  Publishing-on-demand
19.  Workshops
20.  Teleseminars
21.   Video / Infomercial
22.  Constant learning

Human Media Guerrilla Marketing Weapons

The marketing weapons that are about YOU are far too powerful to be overlooked. Here’s a glimpse:

1.  Marketing insight
2.  Yourself
3.  Your employees and reps [team]
4.  A designated guerrilla
5.  Employee attire
6.  Your social demeanor
7.  Target audience
8.  Your circle of influence
9.  Contact time with customers
10.  How you say Hello and Goodbye
11.  Teaching ability
12.  Stories
13.  Sales training
14.  Use of downtime
15.  Networking
16.   Professional title
17.  Affiliate marketing
18.  Media contacts
19.  “A”  List customers
20.  Core story
21.  Sense of urgency
22.  Limited time or quantity offer
23.  Call to action
24.  Satisfied customers

Non-Media Guerrilla Marketing Weapons

This category can make substantial contributions to your profits because they can help you leverage the power of your business:

1.  Benefits list
2.  Competitive advantages
3.  Gifts
4.  Service
5.  Public relations
6.  Fusion marketing
7.  Barter
8.  Word-of-mouth
9.  Buzz
10.  Community involvement
11.  Club and association memberships
12.  Free directory listings
13.  Trade show booth
14.  Special events
15.  Name tag at events
16.  Luxury box at events
17.  Gift certificates
18.  Audio-visual aids
19.  Flipcharts
20.  Reprints and blowups
21.  Coupons
22.  Free trial offer
23.  Guarantee
24.  Contests and sweepstakes
25.  Baking or crafts ability
26.  Lead buying
27.  Follow-up
28.  Tracking plan
29.  Marketing-on-hold
30.  Branded entertainment
31.  Product placement
32.  Radio talk show guest
33.  TV talk show guest
34.  Subliminal marketing

Company Attributes as Guerrilla Marketing Weapons

People are naturally attracted to companies that demonstrate specific attributes, and as we develop those attributes, our success will grow!

1.  Proper view of marketing
2.  Brand name awareness
3.  Intelligent positioning
4.  Name
5.  Meme
6.  Theme line
7.  Writing ability
8.  Copywriting ability
9.  Headline copy talent
10.  Location
11.  Hours of operation
12.  Days of operation
13.  Credit cards accepted
14.  Financing available
15.  Credibility
16.  Reputation
17.  Efficiency
18.  Quality
19.  Service
20.  Selection
21.  Price
22.  Opportunities to upgrade
23.  Referral program
24.  Spying
25.  Testimonials
26.  Extra value
27.  Adopting a noble cause

Company Attitudes as Guerrilla Marketing Weapons

The company attributes are about your company, while the company attitudes are about your mind, and they can make a world of difference:

1.  Easy to do business with
2.  Honest interest in people
3.  Telephone demeanor
4.  Passion and enthusiasm
5.  Sensitivity
6.  Patience
7.  Flexibility
8.  Generosity
9.  Self-confidence
10.  Neatness
11.  Aggressiveness
12.  Competitiveness
13.  High energy
14.  Speed
15.  Maintains focus
16.  Attention to details
17.  Takes action

• What Guerrilla Marketing weapons do you use?
• Which Guerrilla Marketing weapons would you not use or are not relevant to your business?
• What Guerrilla Marketing weapons would you add to the list? Periscope, Snapchat?

I’d love to hear from you! And be sure to connect with me if you are stuck or simply need a little more guidance, accountability, and support. I’d love to be your success guide in your mompreneur journey.

Founder of the Positive MOM® and creator of the S.T.O.R.Y. System: a blueprint to craft and share powerful stories that will transform your results and help others do the same. Dr. Elayna Fernández is a single mom of 4, an award-winning Storyteller, Story Strategist, and Student of Pain. She’s a bestselling author, internationally acclaimed keynote speaker, and 5x TEDx speaker. She has spoken at the United Nations, received the President’s Volunteer Lifetime Achievement Award, and was selected as one of the Top Impactful Leaders and a Woman of Influence by SUCCESS Magazine. Connect with Elayna at thepositivemom.com/ef and follow @thepositivemom. To receive a gift from Elayna, click HERE.

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